Duci.

Banking insurance app

Banking Insurance
Made Fully Digital

Pay Online

Paperless

One-stop Hub

Led the UX/UI for a comprehensive mobile insurance portal, enabling banking users to seamlessly purchase and manage policies, track investment-linked funds, and submit claims digitally.

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Work process

From Insight to Design

Turning stakeholder needs and user research into actionable insights to design the best insurance app experience.

Understand

Defined business objectives and aligned with stakeholder expectations to ensure the product delivers strategic value.

Tools

Interview, Workshop

Output

Goals, Metrics, Scopes

1/4

Research

Conducted market research and user studies to uncover insights, identify opportunities, and address challenges.

Tools

Market analysis, Users review

Output

Insights, User Personas, Opportunities

2/4

Ideate & Testing

Generated ideas, built high-fidelity prototypes, and ran usability tests to validate and refine the solution.

Tools

User journey mapping, User testing

Output

Feedbacks, Direction

3/4

Design

Transformed research insights and prototypes into a clean, consistent design focused on simplicity and user-friendliness.

Tools

UI design, Design library

Output

Polish design, Design handoff

4/4

App highlights

Key features

All the essential actions — from buying to claiming — fully online and hassle-free.

Buy insurance online

Get insured 100% digitally — from choosing a plan to receiving your policy. No paperwork, no branch visits — just a seamless, end-to-end online experience.

Purchase history

Led the design of the purchase history feature from scratch — aligning with MB Bank’s compliance team while ensuring usability for first-time digital insurance buyers. The result was a simple, reliable hub that increased user confidence and reduced support inquiries.

Online claims

Submit and manage your insurance claims anytime, anywhere.

Request submission

Send custom insurance requests directly from the app.

Online payment

Pay for your insurance plans quickly and securely with integrated digital payments.

Interest earning

Your insurance plan comes with a guaranteed return — secure coverage plus added value.

Authentication flow –
Fast, secure, and user-friendly

I worked with product and security teams to define login and onboarding needs. Usability tests showed long forms discouraged first-time users. I designed a 2-step flow with biometric login support, balancing compliance with ease of use, which improved sign-up completion and built trust early.

Claim request

Guided, transparent, end-to-end

Through journey mapping and collaboration with stakeholders, I restructured the insurance claim flow to reduce complexity and highlight key steps. The redesigned experience provides users with a clear, trackable process, increasing both confidence and efficiency.

Claim request

Guided, transparent, end-to-end

An 8-step digital claim submission flow designed for clarity and convenience. Users can submit insurance claims entirely online — from selecting the insured person to uploading documents, verifying OTP, and receiving confirmation — all in a structured, mobile-friendly experience.

Payment top-up

Flexible, guided, and error-proof

Based on user interviews, I designed a clear, multi-option top-up flow to ensure uninterrupted insurance coverage. Working closely with product owners and developers, I streamlined the process to reduce friction and build user trust.

Payment top-up

Flexible, guided, and error-proof

A guided premium top-up flow that ensures users pay correctly and confidently. From policy selection to amount input, the interface is designed to reduce errors and enforce business rules. Quick amount shortcuts, real-time feedback, and contextual warnings ensure a smooth and compliant experience.

Fund performance

Transparent tracking of investment value

Using a combination of user research and data visualization best practices, I transformed complex investment metrics into accessible dashboards. Collaborating with stakeholders, I focused on clarity and transparency, enabling users to track fund growth and make confident decisions.